Magna may use Opel as vehicle supplier for other brands

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June 15, 2009 by German Car Magazine
Filed under News

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2010 opel astra main 630 0512 350x200 Magna may use Opel as vehicle supplier for other brands

The saga surrounding General Motors’ European subsidiary Opel continues to unfold as the struggling automaker ponders the bids that are on offer. Now, anonymous sources close to Canada’s Magna International have revealed that if the auto parts giant wins the bid it will be executing a whole new business plan for Opel, rather than simply restructuring it.

The new business model would depart from simply using the Opel brand to develop new vehicles and sell them under the same brand. Instead, Magna is supposedly considering using Opel’s infrastructure to build vehicles for non-GM automakers that would be based on Opel’s existing platforms.

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