Mercedes Benz and BMW predict low sales for luxury hybrids

Japanese carmakers have been building hybrids for years and have largely been successful with their efforts, especially Toyota with its Prius line. General Motors and Ford have been in the game for some years as well but have had limited success compared to their Japanese rivals. European carmakers, on the other hand, have been slow in the field, mostly due to the popularity of diesel models in their home markets.

Germany’s luxury marques BMW and Mercedes Benz, however, are now starting to follow suit with a number of new hybrid models getting ready to hit the market - despite the fact that they don’t expect to sell many of them.

Ernst Lieb, chief of Mercedes’ U.S.

Mercedes-Benz S400 BlueHYBRID

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